Lego Awards Bumpers
Role: Creative Director • Editor
Production Company: Studio Rx
Awards season is an intense time for an agency’s in-house studio. After the dust settled on crafting the videos meant to court the judges’ vote for a campaign. After the dust settled & the entries submitted, the Manny Awards shortlist of nominees was announced and sparked the last burst of creative: The call for bumpers: short intros to the entry and category (think the clip of the movie that runs during the “and the nominees are” moment during the Oscars). Each agency was responsible for the bumpers for their own entries, often submitting an agency-wide theme or “look”.
Like many of us during the pandemic lockdown, I developed a pretty serious Lego habit to stay sane. So when we heard the inevitable “what do we do this year?”, I was ready: Lego versions of the submissions as little tableaus, built in front of us and capped with a small button of animation.
Watch them here