GoGo Cologuard Game Trailer
Role: Creative Director • Sound Design
Production Company: Studio Rx
These days, a good game release has a cool trailer. Normally, you spend a bunch of money re-rendering your assets in a high-end 3D package. But game engines have narrowed the gap between the game environment and high-end broadcast tools, to the point where we knew that cinematic camerawork was all we needed to make an exciting trailer.
We used Lil’ CG, the truck, and the neighborhoods in the game and rendered the shots entirely in Unreal. Add some sound design, VO and in-game footage to showcase all three environments—country, suburban and city—and you have an exciting announcement of the upcoming fun way to learn about Cologuard.
